A former newspaper journalist, John established The Fordham Company following a career in the aviation and tourism industries, which included a five year posting in the United States as Qantas’ head public relations executive. In rugby union's amateur days, he was team manager of the Australian Rugby Union under 21 team, NSW under 21 team and later the NSW senior team. He also called rugby for radio stations 2UE and 2GB, with his call of the first Rugby World Cup final in 1987 between New Zealand and France a career highlight. He also enjoyed playing the game, eventually hanging up his boots following a career with the San Francisco Rugby Club. John also has a passionate interest in wine. He has written on the subject for Australia's biggest-selling newspaper The Sunday Telegraph for too long to remember and is a life member and former president of the Wine Press Club of NSW and former board member of The Wine Society. In a charity sense, he is also a board member of the Ricky Stuart Foundation, the Mark Taylor-founded Sporting Chance Cancer Foundation and Merewether-Carlton Greens Rugby Foundation. In 2010, John was awarded the Medal of the Order of Australia for his services to media, sport and entertainment management and to wine journalism.